Book trailers are popping up everywhere and the best of them are going viral before the book even comes out.
The goal is to launch a book. But along the way, book videos have become entertainment in themselves and, in some cases, are as anticipated as the book itself.
One of my favorites, originally titled Stokebird: The Invention, went on to win the Chicago International Children's Film Festival for best animated short.
It's based on Wouter Van Reek's picture book, Coppernickel: The Invention, about two best friends who try to invent a machine for picking high-hanging berries.
